Privacy Policy

Fortix AI (“we”, “our”, or “us”) is committed to protecting the privacy and personal data of our website visitors, clients, and partners. This Privacy Policy outlines how we collect, use, store, and disclose information when you interact with our website at www.fortixai.com (“Site”) and our associated services.

1. Who We Are

Fortix AI provides advanced AI software and CCTV hardware solutions for industries including agriculture, security, and construction. We operate as a B2B technology provider and are based in the United Kingdom.

2. Information We Collect

a) Information You Provide

• Contact details such as your name, email address, phone number, and company name when you:
• Fill out contact forms
• Subscribe to our mailing list
• Request a demo or quotation
• Communicate with us via email or phone

b) Automatically Collected Information

• IP address
• Browser type and version
• Device information
• Referring website
• Pages visited and time spent
• Cookies and tracking pixels (see Section 5)

3. How We Use Your Information

• To respond to enquiries and provide support
• To fulfil service requests or product demos
• To improve our website functionality and user experience
• To send important updates or marketing emails (with your consent)
• To analyse traffic and usage patterns
• To comply with legal obligations

4. Legal Basis for Processing

• Consent: Where you have given us explicit permission.
• Contractual necessity: To provide services you have requested.
• Legitimate interest: For analytics, marketing (where lawful), and business operations.
• Legal obligations: To comply with applicable laws and regulations.

5. Cookies and Tracking Technologies

Our Site uses cookies and similar technologies to:

• Ensure proper site functionality
• Analyse website traffic
• Remember your preferences
• Improve user experience

You can manage or disable cookies through your browser settings. Please note that disabling cookies may limit functionality.

6. Data Sharing and Disclosure

We do not sell, rent, or trade your personal data.

We may share data with:

• Service providers (e.g. hosting, analytics, CRM) under confidentiality agreements
• Legal authorities if required by law or to protect rights and safety
• Business partners or subcontractors for delivering services (under strict controls)

All third parties are required to maintain data confidentiality and comply with applicable privacy regulations.

7. International Data Transfers

Your information may be transferred to and processed in countries outside the UK or EEA. Where this occurs, we ensure adequate safeguards (e.g., Standard Contractual Clauses) are in place.

8. Data Retention

We retain your data only as long as necessary for the purposes outlined in this Policy or as required by law. This typically includes:

• Enquiry-related data: up to 24 months
• Marketing data: until you opt out
• Contractual data: as required by financial/legal regulations

9. Your Rights

You have the following rights under UK GDPR and other applicable laws:

• Right to access your data
• Right to rectification
• Right to erasure (“right to be forgotten”)
• Right to restrict processing
• Right to data portability
• Right to object to direct marketing
• Right to withdraw consent at any time

To exercise your rights, please contact us at privacy@fortixai.com.

10. Security Measures

We implement appropriate technical and organisational measures to protect your data, including:

• Encrypted data transmission (SSL)
• Restricted access controls
• Regular security reviews and updates

11. Third-Party Links

Our Site may include links to third-party websites. We are not responsible for their privacy practices. We recommend reviewing their policies separately.

12. Changes to This Policy

We may update this Privacy Policy from time to time. All changes will be posted on this page with a revised “last updated” date. Significant changes will be communicated directly, where possible.

13. Contact Us

If you have any questions or concerns about this Privacy Policy or how your data is handled, contact us at:

Fortix AI
Email: hello@fortixai.com
Website: www.fortixai.com